Do you have apartments for sale or rent? If you do, then it means you’re running a profitable venture. But who else knows about your offers? If you’re about to operate in the online market, you can’t expect potential residents to simply stumble onto your property.
In fact, you need to create the right amount of exposure and visibility for your apartments so that people actually know what it is that you’re offering them and where to find your properties. If you don’t, your competitors will snatch them from right under you.
You see, this is why you need apartment SEO (Search Engine Optimization). The fact of the matter is that SEO has been, and will continue to be, the absolute best organic marketing strategy for generating exposure, visibility, and reach for your business and your offers. Without it, you won’t be able to succeed in the digital world.
And the main reason is that your potential residents are checking out various properties online as we speak. So, the best course of action is to get in front of them. With that in mind, let’s have a look at a few SEO strategies for apartments that will get you the visibility you need.
Is SEO for Apartments Still Viable?
Of course, it is. It’s even safe to say that SEO has become a mandatory tool instead of just optional, like it was before. As mentioned before, the first thing people will do when they need something is look that something up online, using search engines like Google or Bing.
That something can be food, a place to rent, new clothes, or anything and everything that’s of any interest to them. SEO ensures that your content appears right in front of users for relevant search queries.
For example, if someone is looking for an apartment for rent or a house to buy, your content can appear on the first page of SERPs (Search Engine Results Pages), provided, of course, that your content is well-optimized to begin with.
Content that does appear on the first page of SERPs is more likely to be clicked on and explored further. For you, that means that someone is more likely to sign a lease or otherwise convert the way you want them to. That said, let’s see how you can optimize your content in the best way possible.
1. Create and Design the Perfect Website
If you want to leverage SEO to your advantage, you’ll need a website and a good one at that. This will be the hub for the majority of your content and a starting point for your apartment search engine optimization.
Not only that, but search engines will use your website to crawl through your pages, index content, and rank each page so that they can match it with user intent.
Of course, you can tell website crawlers which pages or individual pieces of content to index or not, which means you’ll need to optimize your website the right way.
But we’ll get to that later on. For now, you have to make sure your website is highly functional, which is where technical SEO can help guide the way:
Technical SEO Checklist:
- Boost website speed and page loading time.
- Improve website security (implementing HTTPS, for example).
- Make sure your website is mobile-friendly. Ensuring your website has either an adaptive or responsive design will do the trick.
- Create an SEO-friendly architecture on your website and submit your XML sitemap to Google and Bing.
- Eliminate duplicate content.
- Find broken pages and fix them.
- Review your Robots.txt file (tells search engines which parts of the website to access or not).
- Implement structured data.
- Use internal links to help site crawlers navigate your website.
2. Optimize Your Content Further
Now that your website is up and running as it should, it’s time to focus on optimizing your content further and ensure that your SEO for apartments is bearing fruit.
After all, you have to follow instructions left by search engine algorithms so that your content gets ranked well and thus becomes more visible to your audience online.
Fortunately, search engines did, in fact, leave clear instructions in the form of on-page SEO practices. So, here’s what you should do.
On-page SEO Checklist:
- Conduct keyword research and opt for keywords most relevant to your offers.
- Create content that’s informative, educational, and even entertaining. In this case, you can write content for each of your apartments for rent or sale and post them on your website.
- Include keywords you’ve opted for in your content. For instance, include keywords in H1, first paragraph, H2, H3, and so on.)
- Create SEO-friendly URLs. (An example of an SEO-friendly URL is: www.yourwebsite.com/category/page/content piece/, as opposed to a URL that’s not SEO-friendly, such as: www.yourwebsite.com/uQ5xT46)
- Leverage keyword-rich title tags and meta descriptions.
- Optimize images using alt text.
Once you optimize your content properly, search engine crawlers will be able to understand the context of your content on every page you want indexed. After that, they will match your content with user intent for relevant search queries.
3. Boosting Your Online Visibility
At this point, you’ve secured the help of search engines to promote your content online and make it more visible to your potential residents. However, there’s still more to SEO and more you can do to boost visibility even further.
This time, however, you’ll focus your efforts outside your website for the most part. Once again, search engines have left a set of instructions and ranking factors for you to follow so that you can make the most of SEO.
These factors and instructions can be summed up in the practices presented by the off-page SEO. Here are a few things that you should be doing.
Off-Page SEO Checklist:
- Guest posts on relevant and authoritative sources, such as other websites, blogs, forums, and so on. (The higher the page authority (PA) and domain authority (DA) of the sites or blogs, the more authority you’ll get in return.)
- Build high-quality backlinks and online citations.
- Engage in content marketing.
- Leverage Local SEO.
The more off-page SEO practices you implement, the more exposure and visibility you’ll earn. Not only that, but your website and your content authority and credibility will also increase over time as you implement these strategies.
4. Make Use of Social Media
Now, it’s a well-known fact that social media doesn’t generate any ranking signals towards your overall SEO strategy. However, if you need visibility and more qualified leads, then you shouldn’t disregard what social media can do for you.
First things first, social media platforms are an excellent channel for content distribution. You can publish your content on your social media profiles, which will eventually lead to your content being shared among your followers.
Publishing content means creating backlinks that lead straight back to your website or landing pages you’ve designed to convert visitors into potential residents. In other words, more exposure for your content, more direct links and brand mentions and, most importantly, no middleman.
But wait, there’s more. Social media also allows you to connect with influencers, bloggers, and journalists who can help you generate additional exposure for your apartments and other properties. These types of promotions and endorsements can work wonders for your brand image, your content’s visibility, and your reach.
After all, through these connections, you will be able to reach a broader audience or even delve into one of the niches and establish your presence there. All in all, social media may not help directly with your SEO rankings, but it does complement your SEO strategy quite well.
5. Monitor, Adjust, Improve
As you can see, SEO involves numerous strategies and tactics you can implement to get the results you need. However, keeping track of everything you have going on can be quite a handful, to put it mildly. Not to mention the fact that search engine algorithms evolve constantly.
More often than not, these algorithms will experience multiple changes in a single day. And every time any major updates are made, everyone who has an SEO campaign ongoing will have to make the necessary adjustments to maintain their rankings.
What you should do is monitor your campaign and see how your strategies are performing. The main reason is that you can immediately spot if something is off so that you can make the necessary adjustments and improve your strategies.
Fortunately, there are a couple of tools that can make the entire process more seamless. Here are a few of those tools:
- Set up Google Search Console.
- Install Bing Webmasters Tools.
- Activate Google Analytics.
- Set up Rank Tracking.
Remember, if you ever feel overwhelmed by data or you’re not exactly sure what you should be doing or tracking, you can always find a professional agency that will take over your digital and social media management strategies so that you can focus on other aspects of your business.
Elevate Your SEO Strategy for Apartments with Brindle
SEO is a very powerful marketing strategy that can really help a company out in more ways than one. Unfortunately, SEO is very demanding, and the fact that search engines change the rules frequently by adjusting their algorithms isn’t very helpful. But there’s no reason for concern.
Here at Brindle, we stay on top of these things, so you don’t have to. If you need a professional agency to manage your apartment SEO, you’ve come to the right place.
Our team of experts has the necessary experience and expertise to ensure your SEO campaign is doing what it’s supposed to do. Our services also include:
- Website development and design.
- Logo design and brand identity.
- Social media marketing.
- Pay-Per-Click (PPC) advertisement.
- Content marketing.
Feel free to take a look at our portfolio, and don’t hesitate to give us a call today so that we can come up with the best strategy for your SEO needs.
Conclusion: Leveraging the Best Apartment SEO Services to Boost Visibility
Visibility is something no business can survive without in today’s digital world. If you’re striving for the top, you have to ensure that people know about you, as well as know about your offers.
That’s why apartment SEO is the best way forward for real estate businesses and property managers alike.
Keep in mind that the online market is a fast-paced environment. If you’re not where your potential residents are always, you’ll miss out on many opportunities that come your way.
(PAA) People Also Ask:
What is SEO for real estate?
SEO for real estate follows the same rules and best practices as in any other industry. The only difference is that you’re trying to generate exposure for your properties and your offers rather than just your company.
Think of it this way: each of your apartments, houses, and other properties is a separate product that needs to be promoted individually so that you can attract the right type of potential residents. SEO can help you do that by ranking your content and matching it with user intent.
How to generate apartment traffic?
Generating apartment traffic means ensuring that your properties are visible to your target audience. Whether people want to examine your apartments online or in person matters not.
What matters is that you encourage as many people as possible to check out what you have to offer. Now, this can be accomplished in many ways, but the best course of action is to combine multiple strategies into a single campaign that will get you the results you need.
Such strategies include SEO, social media marketing, PPC, email marketing, and so on. The key is to understand your potential residents and approach them wherever you can and in the best way possible so that they’ll more likely take the desired action.
