Our Apartment Website Design Process

Your apartment website is often the first impression prospective residents have of your community, not to mention one of the most effective ways to market it. In fact, 46 percent of people claim the design of a company’s website is the number one criterion for discerning the credibility of that company.

At Brindle, we’ve created and implemented a proven process for all apartment website design projects; ensuring we’re aligned with your goals and deliver a robust, responsive, lead-generating website. Below is a look into the process for developing your new apartment website.

Website Design


Prior to launching any multifamily website project, it’s important that our team is aligned with out client’s vision. We send over a web design questionnaire to capture feedback and have a follow-up conversation to dive further into any items needed to help our team successfully execute the next steps in the website project.

Content Creation

words that convert

Whether we’re launching a brand-new website or redesigning an existing website, it’s important to know what content we already have, and new content needed. This includes calls-to-action, headlines, paragraph copy, etc. Knowing what copy is needed on the site before laying out the design helps us focus on the hierarchy and flow of the content, prior to determining what or how it will look.

Wire-Framing &

design mockups

The wireframe acts as a visual guide, representing the framework – and where we arrange the elements that will come into play. We’ll provide a PDF design of your site’s homepage and internal page(s). You’ll start to see everything beautifully come together.

Website Development

and launch

This is where we hand off the approved website design mockups to our developer who begins building out the design on a staging server. After this is complete and approved, your new website is ready to launch!

Have an apartment website design project in mind? Get in touch, we’d love to learn more.

Ready to turn your site into your
top 24/7 leasing team member?