Google Ads for apartments can be a lean, mean, lead-generating machine (if you know how to use it). The highest conversion rate in our accounts during 2021 was 45.88% (compared to the industry average of 6.98%). With a well-designed website and landing page, you’re set up for success. Explore our top converting Google Ads for … Read more
We’ll just say it: if your website looks bad, prospects are less likely to choose your community as a place to call home. To all the multifamily marketers and apartment leasing professionals, consider yourself warned. There are several assumptions that get made when your website looks bad, including, “outdated website = outdated apartments”. Or a … Read more
As a marketing agency that offers apartment website design, we get a lot of questions about the process, both during the design phase and after launch. At Brindle Digital Marketing, our goal is to not only offer transparency, but also to demystify the web design process to put you at ease. We’ve put together our … Read more
Remember the good ol’ days when having a website was enough to set you apart from the competition? Okay, so that was a LONG time ago… but there are still plenty of ways you can gain a competitive edge on your website. First step? Using our apartment SEO checklist. For apartment search engine optimization, the … Read more
Table of Contents – What is ADA Compliance? What is WCAG? What are the benefits of making your website ADA compliant? The Levels of ADA Compliance Standards to Meet for Each Level of ADA Website Compliance FAQs About Website Accessibility Resources for ADA Compliance What you need to know about ADA Compliance, Why It’s Important … Read more
Developing a solid brand and logo for your apartment or any business can translate directly down to your bottom line when done with craft, research, and care. We go into every apartment branding and logo design conversation with the following considerations in mind to ensure we know who we’re designing for (hint: it’s the customer, … Read more
Let’s chat about apartment lease-ups, shall we? A common question we get asked is, “When should we start marketing our new apartment building?”. It can be difficult, and too often, marketers and multifamily property managers find themselves uncomfortably close to opening their doors without a solid plan in place. From our experience, we know that … Read more
Your homepage is the most visited page on your site, and to no surprise, has the most important job on your website. Your apartment website needs to capture visitor’s attention, call them to action, and clearly explain the process to lease an apartment. But yet, a lot of apartment websites are overwhelming, confusing, and difficult … Read more
In order for multi-family communities to maintain resident retention rates, there needs to be a solid understanding of residential preferences. What about the community works? What could use some improvements? The answer to attracting a higher volume of potential residents and keeping those residents happy could be simpler than you realize… Here are 3 ideas … Read more
Planning for your apartment website design budget can be met with many mixed results. For instance, if you’re trying to find out, “how much does an apartment website cost?”, you’ll quickly find that costs can vary significantly. We’ll cover more on that later. First, when planning for your apartment website design, we always like to … Read more