Brands ignite curiosity, inspire and compel people to take action.
Apartment branding
Your brand is not just a logo, but a complete representation of your identity. It establishes your tone, creates a feeling, and sets you apart. Whether you’re starting from scratch or rebranding, we specialize in delivering well-thought-out apartment branding & apartment logo design.
We conduct research and create strategies to ensure that your apartment branding and logo makes a lasting impression, considering every detail.
Investing in apartment branding is crucial because it is the most effective way to attract more customers, increase your prices, enhance your credibility, and build brand recognition. Customers don’t always make purchase decisions based solely on the price point; often, their perception of the company’s values and the emotions they feel when engaging with the brand contribute to their decision-making process.
This is why apartment branding is so essential in today’s competitive, commoditized market. People prefer to buy from companies and individuals they like and trust while avoiding or boycotting those they don’t. Allow us to assist you in sharing a favorable brand story that resonates with your target audience.
Core Values
Logo & Brand Identity
Apartment Logo and brand identity development
Naming Development
Uncovering a name that will represent your company and resonate with your target demographic
Discovery & Research
Research and competitive landscape. Define strengths and value proposition. Target audience and user profiles
Messaging & Content
Copywriting, content strategy, and brand messaging
Brand Style Guides
Brand standards act as a living document containing guidelines for your entire apartment brand identity
Design & Collateral
Website design, marketing collateral, wayfinding and signage, & display ads – to list a few
Apartment Branding & Logos We’ve Created
Establishing your apartment logo and branding identity is one of the primary steps in introducing your company to your target audience. It is essential to create a brand that accurately represents who you are, who you aspire to be, how people perceive your product or service, and how you want to be perceived.
We offer apartment branding packages that are perfect for multifamily communities looking to invest in establishing a strong brand presence, a deeper connection with their target audience, and expanding their branding through additional touchpoints.
Explore the apartment branding and logo projects and logos within the multifamily industry, and we’re happy to showcase some of our work below.
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FAQS – APARTMENT BRANDING PROJECTS
Frequently Asked Questions about Apartment Branding + Logo & Brand Identity Projects
While there are sites that will design a logo for a few hundred dollars and agencies that will charge $70K ++, Brindle offers a compelling middle-ground with logo and branding packages starting at $2500 and complete brand identity projects falling between $10 – $30K. With 15+ years of involvement with agencies and designing brand identities, our design team has extensive experience. If you’re looking to make a reasonable investment in branding, let’s chat and see if we may be a good fit.
We can usually start on the research and discovery phase of logo projects fairly quickly after the project has been launched. All projects are different but many last between 6 to 12 weeks—this is flexible and is largely dependent on how quickly we receive feedback, revisions, and the client’s availability.
Concepts are presented using a design presentation deck. The deck provides context, giving real life examples of the proposed branding and logo concepts in use, alongside presenting the logos in isolation. During this initial presentation, we typically present the logos in grayscale to remove any color bias. We also strongly believe in the benefits of showing design concepts in use (i.e. mocked up on signage, on a piece of clothing, etc.) to help see the branding implemented in the real world and come to life.
You, the client, selects one (or two) designs for further refinement. Changes are made to the chosen design concept as well as any refinements necessary.
The revised identity is then delivered in the second presentation deck. We’ll go through the revision process until the final logo is approved, at which time we’ll complete the rest of the brand identity deliverables. We always encourage referring back to the brief and creative direction when you have modifications you’d like us to explore further.
You’ll receive 3 rounds of revisions on the top one to two chosen concepts (depending on which package you choose).
Please note, a revision is an edit to one of the existing concepts, not a complete re-design or entirely new concept.
No – we believe that a responsible process narrows focus and avoids us pursuing dead-end concepts and ongoing revisions. If this happens, it’s typically due to a few common issues: misalignment with decision makers, an unthorough discovery process, or ‘design by committee’. We expect typical projects to go through one to two rounds of revisions.
This rarely happens, if ever! However, we like to be flexible if you feel like we completely missed the mark based off your discovery questionnaire we can communicate how to move forward. However, typically another round of concepts will be out of scope and incur an additional charge.
No, everything we create is custom drawn, however keep in mind this can be something to be aware of should you choose to work with some large companies, contractors, etc.
All final files are provided to the client through a Dropbox link, including various formats of the identity as outlined above along with packaged and editable design files (if applicable). Full ownership and rights of the brand identity are also transferred to the client at this time.
You own all rights to the final artwork (note: this does not include any unused concepts) and this transfers to you, once your project is paid in full of course. We reserve the right to feature the work in our portfolio and for promotional purposes.