Social Media Management
Social Media Management for the Many-Hat-Wearing Heroes
Leveraged properly, social media can be a powerhouse marketing tool that invites you to tell your story, ignite conversation, and propel customers to your website. But in the wrong hands, it’s just another tool going dull on the shelf. At Brindle, we offer a strategic approach to social media management for apartments.
Social Content That Does
More Than Fill a Feed
Your feed should do more than look good — it should connect, engage, and convert.
Never Run Out of Post Ideas Again
We plan, write, design, and manage your content — so your feed stays fresh and on-brand.
Skip The Cookie Cutter
Our posts are crafted with strategy — no cheesy stock, no generic fluff.
Boost Reach with Reels and Video
We create dynamic visuals that stop the scroll and expand your audience.
Real Content From Your Property
We collaborate with your leasing team to capture authentic, on-site content.
Stand Out With Design That Performs
Professional, cohesive visuals built to make your profile pop and drive results.
Strategy-Driven. Expert-Managed.
Always on Brand.
Social shouldn’t feel like another full-time job; we’ve got you covered.
Save Your Team Hours Every Month
We handle the heavy lifting so your staff can focus on leasing, not posting.
Always On — Daily Message Monitoring
We monitor comments and messages daily, so your community never misses a beat.
Work With Real People
Your dedicated Account Manager knows your brand, your goals, and acts as a single point of contact.
“We just started using Brindle for social media and are getting so much positive feedback on our posts!” – Rick D., Phenix Sarasota
“Having Brindle manage our social media takes pressure off the on-site team and gives our marketing manager peace of mind knowing the content going out is on-brand and quality posts are being shared vs just generic content”. – Samantha M., Gateway Place
“Worth. It. Add up the hours (and headaches) you’ll save yourself and your leasing team and it pays for itself!” – Morgan, The Point
Social Media Pricing
Standard
- 12 posts/month on Facebook & Instagram
- Boosted post budget included
- Comment & message monitoring
- Monthly reporting
- No contract
Professional
- 12 posts/month on Facebook & Instagram
- Instagram Reels & Stories
- Boosted post budget included
- On-demand post requests
- Comment & message monitoring
- Leasing team content themes
- & collaboration
- Monthly reporting
- No contract
Premium
- 12 posts/month on Facebook & Instagram
- Instagram Reels & Stories
- Boosted post budget included
- On-demand post requests
- Comment & message monitoring
- Leasing team content themes
- & collaboration
- Monthly reporting
- 1:1 monthly strategy call
- No contract
Don’t see what you’re looking for? We offer custom packages to meet your unique goals.
The Brindle Difference
SAY GOODBYE TO RECYCLED POSTS & CHEESY STOCK
INSTAGRAM STORIES & REELS TO INCREASE REACH
HANDS-ON SOCIAL MANAGEMENT (NO BOTS HERE!) & MESSAGE MONITORING
ANALYTICS & DATA DRIVEN CONTENT CREATION
STRONG
COPYWRITING
ON-BRAND CONTENT & COLLABORATION WITH YOUR TEAM
How It Works
Our Social Media Process
Social Strategy Kickoff
We’ll talk about your social goals, key project info, and how we can help meet your goals through social media marketing.
Content Strategy, Creation, & Approval
We create one month’s worth of social media captions, designs, and strategies + manage all messages so you never have to lift a finger.
Implementation + Reporting
We thrive on execution. Your goals are ours. We evaluate what’s working well and double down.
Rinse & Repeat
Month after month, we look for areas to improve, trends to adopt, and ensure your social media accounts are in good hands.
Frequently Asked Questions
We encourage all our clients to be as involved in creating the most authentic social experience possible. Our team works to create your social media posts for one month in advance. If you would like to post independently of what has already been scheduled, we recommend you post it as an Instagram/Facebook Story. If your team wishes to share posts to your feed, we recommend reaching out to your Brindle Account manager who will ensure we upload the content, edit any photos/videos, and add a caption – making sure it aligns with your strategy and brand guidelines.
During on boarding, we address how your team would like to handle the different types of messages may be received to ensure we know up front how to address these, and in a timely manner. If there’s ever a question or message that needs additional context or explanation, we will engage your team so we can appropriately craft a response. For common questions, we configure a chat bot that can respond immediately or to address communication over the weekend and holidays.
We handle all of your social media content so most of our clients don’t post alongside our team. But if you do want to share something, our team creates one month’s worth of content at a time, sharing it with you in advance to review and approve so you can see exactly what’s going to be posted on which days.
Our team works to include various types of content and believe in expanding beyond the boring stock photos–media types include photos, Carousel posts, Reels and videos, branded graphics, and UGC (user-generated content). We also work with your onsite teams to provide inspiration and direction for providing our team with fresh, personalized, and authentic content.
Yes! In addition to Facebook and Instagram management, we offer LinkedIn for corporate accounts, TikTok, and Google Business Profile Posts.
Here’s what our approach to social media did
255%
increase in impressions
233%
increase in total engagements
91
leads in 90 days
Trusted By Industry Professionals
nationwide
