Branding & Logo Design
Strategic Branding That Moves People & Builds Lasting Connections
Your brand is so much more than a logo. It’s your entire identity. It sets the tone, establishes a voice, and creates a feeling. Whether you’re rebranding or building a brand from scratch, we deliver a well-thought-out brand. We research and strategize. We create brands that leave an impression. We think through every last detail.
Branding Services
Discovery & Research
Research and competitive landscape. Define strengths and value proposition. Target audience and user profiles.
Logo & Brand Identity
Where the real fun begins – concept development, logo and brand marks,
patterns, and typography are created during this phase.
Name Development
Uncovering a name that will represent your company and resonate with
your target demographic.
Messaging & Content
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Brand Style Guide
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Print & Digital Design Services
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Brands We’ve Created
Why Invest in Branding?
46%
of consumers would pay more for brands they trust (source)
77%
of marketing leaders say branding is critical to growth (source)
64%
of people build relationships with brands based on shared values (source)
The Brindle Difference
SAY GOODBYE TO CLIPART AND STOCK LOGOS
AWARD WINNING DESIGN
INDUSTRY AND COMPETITOR RESEARCH
COLOR PALETTE EXPLORATION
3+ UNIQUE LOGO CONCEPTS
TYPOGRAPHY TAILORED TO YOUR BRAND
A Package That Fits Your Budget & Brand
Looking for something that fits the budget & quick to roll out? Ask about our Mini Brand Packages or Bluprint’s Semi- Custom Brand Kits
Working With Us Is Simple
here’s how it works
Brand Questionnaire
We start each branding project with a questionnaire to capture everything from how you want to be perceived to logo inspiration.
Logo Concepts
Three distinct logo concepts are presented to your team. Based on your feedback, we created a finalized logo & submark.
Brand Style Guide & Launch
A brand style guide is established which is a document outlining typography,color palette, logo usage, and brand in-use samples.
FAQs – Branding Projects
Frequently Asked Questions about Apartment Branding + Logo & Brand Identity Projects
While there are sites that will design a logo for a few hundred dollars and agencies that will charge $70K ++, Brindle offers a compelling middle-ground with multiple options for logo and branding packages. With 17+ years of experience designing brand identities, our team has worked to deliver brand identities for hundreds of companies large and small. If you’re looking to make a reasonable investment in branding, let’s chat and see if we may be a good fit.
Looking for an even lower-cost option for your apartment branding? Check out our sister company, Bluprint, for semi-custom logo and brand kits.
We can usually start on the research and discovery phase of logo projects fairly quickly after the project has been launched. All projects are different but many last between 6 to 12 weeks—this is flexible and is largely dependent on how quickly we receive feedback, revisions, and the client’s availability.
Concepts are presented using a design presentation deck. The deck provides context, giving real life examples of the proposed branding and logo concepts in use, alongside presenting the logos in isolation. During this initial presentation, we typically present the logos in grayscale to remove any color bias. We also strongly believe in the benefits of showing design concepts in use (i.e. mocked up on signage, on a piece of clothing, etc.) to help see the branding implemented in the real world and come to life.
You, the client, selects one (or two) designs for further refinement. Changes are made to the chosen design concept as well as any refinements necessary.
The revised identity is then delivered in the second presentation deck. We’ll go through the revision process until the final logo is approved, at which time we’ll complete the rest of the brand identity deliverables. We always encourage referring back to the brief and creative direction when you have modifications you’d like us to explore further.
You’ll receive 3 rounds of revisions on the top one to two chosen concepts (depending on which package you choose).
Please note, a revision is an edit to one of the existing concepts, not a complete re-design or entirely new concept.
No – we believe that a responsible process narrows focus and avoids us pursuing dead-end concepts and ongoing revisions. If this happens, it’s typically due to a few common issues: misalignment with decision makers, an un-thorough discovery process, or ‘design by committee’. We expect typical projects to go through one to two rounds of revisions.
This rarely happens, if ever! However, we like to be flexible if you feel like we completely missed the mark based off your discovery questionnaire we can communicate how to move forward. However, typically another round of concepts will be out of scope and incur an additional charge.
No, everything we create is custom drawn, however keep in mind this can be something to be aware of should you choose to work with some large companies, contractors, etc.