For the Mountainaire Apartments in Boulder rebrand (formerly known as Kensington Apartments), we didn’t just change the game—we set a whole new level. Swapping out the old look for something that introduces blend of rustic-modern charm, we crafted a unique identity that stands out in the Boulder housing market.
- Naming
- Logo & Branding
- Print Design
- Web Design
Our approach was all-in: from a fresh, sharp name to a logo that’s as bold as it is sophisticated, featuring a custom sans serif typeface and an emblem that cleverly merges a key with the letter ‘M’. We didn’t stop at visual identity; our work spanned print design—brochures, postcards, and business cards—with each piece echoing the Mountainaire Apartments vibe, and wrapped it all up with a site using one of our Bluprint apartment website templates that’s as sleek as the brand itself.
10x
leads in 90 days post rebrand
3x
conversation rate
(1.6% in ‘23 > 5% in ‘24)
42x
users to the site in 6 months post rebrand
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