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Internet Listing Services are Dying: The Future of Apartment Marketing
It’s true. Internet Listing Services (ILS) have traditionally been the primary means of marketing for apartment properties. However, recent years of data have proven that renters are no longer turning to the ILS giants when looking to sign a lease, but rather they are more prone to visit the apartment’s website directly. What is an
6 Benefits of Working with a Marketing Agency
The extent and effectiveness of your marketing initiatives largely determine the future success of your business. Customer retention, brand awareness and digital presence all depend on strong marketing, so naturally, these decisions should not be taken lightly. If your company is faced with the choice of whether to work with a marketing agency or take
Let Go to Get Ahead: Say goodbye to these things for a brighter future
When possibilities are at your fingertips, it’s so easy to WANT IT ALL. From an early age, many of us have been taught to always say “yes,” because if we don’t, we’ll miss out on crucial opportunities and be plagued with regret down the road. But we’re going to shake up that notion. In the
2019 Social Media Trends You Do Not Want to Ignore
Social media has evolved into one of the most effective marketing channels to specifically target audiences with business news, product developments, etc. It’s not enough to simply use social media platforms – marketers must have their thumb on the pulse of these platforms to truly take full advantage of their value. As the landscape of
Improving your Apartment’s Google Ads in Four Steps
When looking for an apartment or home, the era of looking for vacancies in the weekly newspaper has ended. Digital advertising has allowed property advertising to soar, which means more leads, more leases, and more online competition. If you’re using Google Ads to advertise your apartment property, there are a few standard practices you should
Holiday Social Media Posts 2.0 – How to get Creative When Wishing your Customers ‘Happy Holidays’
It’s time to leave the generic holiday posts in 2018. Nobody wants to scroll through their Facebook with hundreds of “Merry Christmas” posts with a stock photo that took five seconds to think of and release on your feed. Boring! Add some flair, creativity and a little thought; something that will make your consumers look