In the world of digital marketing, finding fresh and engaging content can be a real challenge. Social media is a powerful tool for generating awareness and leads for your apartment community, but creativity is key.
Enter Instagram. Beyond trendy influencers and showing off your latest vacation, Instagram is rapidly becoming a search engine to find your next apartment home and so much more. This makes it crucial for property managers and multifamily marketers to explore its potential for apartment marketing.
In the vast Instagram landscape, you’ll discover a vibrant community of creators who offer insights and inspiration to help you market your apartment effectively.
Whether you’re seeking inspiration for resident engagement or simply want to check out the competition, these apartment Instagram accounts have got you covered.
Let’s dive in!
If you’re looking for some serious grid goals, 5151 Downtown Littleton is a must-follow. Their Instagram feed is the perfect example of aesthetic balance, featuring everything from simple apartment shots to more complex and visually pleasing graphics. (Managed by yours truly).
By utilizing trending audio in their Instagram reels, Smart City Denver has found a way to engage potential residents and keep up with the latest social media trends. With users spending 30% of their time on Instagram viewing reels, this is a strategy worth implementing.
The Apartments at Maddie stands out from the crowd by showcasing the personality and human side of their community through their leasing team. By sharing behind-the-scenes moments, community events, and encouraging residents to lease, their social media presence is relatable and inviting. (Managed by Brindle)
If you’re looking to market apartments to college students, The Lotus Apartments are a great example to follow. In a competitive field like student housing, their use of social media giveaways, Instagram reels, and highlighting resident events helps attract younger audiences and keep their content fresh and engaging.
5. Six Canyon
Six Canyon knows that they’re not just selling floor plans – they’re selling a lifestyle. By showcasing the stunning natural beauty and exciting attractions of Glenwood Springs, Colorado, they remind followers that they’re not just choosing an apartment, but a community to call home.
6. The Alpine
If you haven’t hopped on the Instagram marketing bandwagon yet, The Alpine Apartments might convince you to give it a go. This student housing community knows how to leverage social media trends to reach larger audiences.
If you’re struggling to maintain a consistent brand image on social media, take a cue from Four Star Realty. Despite having a variety of apartment styles to market, they maintain a cohesive look and feel through branded graphics and consistent styling.
Looking for an apartment can be stressful, but Apartment List takes the edge off with their funny and relatable content. Following them not only gives you a laugh but also insight into what renters are searching for in an apartment and how to connect with them on a personal level.
If you want to know what it’s really like to live in an apartment community, West Pine Lofts is a must-follow. By showcasing their residents and their community, they demonstrate that living in an apartment doesn’t mean sacrificing fun and socialization – unless you count trying to fit a couch up a narrow stairwell!
10. Madison Humphrey
Looking for a good laugh in between checking out apartment content? Add Madison Humphrey on Instagram. Not only does she create hilarious apartment-related content, but great Instagram Reels for a good laugh.
In the ever-evolving world of social media, it can be tough to stand out from the crowd, especially in the multifamily industry. But, by following these 10 apartment Instagram accounts, you’ll gain inspiration and insight on how to create content that will engage and attract potential residents.
From stunning video tours to relatable and funny content, there are many things you can apply to your own social media content strategy. So, let’s get scrolling and take your apartment community’s social media game to the next level!