With 94% of students and parents turning to online research before committing to housing, it’s no longer enough to hope prospects find you—you need to make sure they do.
Any of this sound familiar?
- Struggling to rank on Google when students search for housing near campus?
- Relying too heavily on paid ads while organic search traffic lags?
- Frustrated that your competitors’ websites seem to dominate rankings, but unsure how or why?
Proven results.
No contract.
While many agencies stop at rankings, we take it a step further. We align SEO strategy with user intent, identifying the most likely renters, whether they’re incoming freshmen, international students, or parents helping their child find housing while attending college.
Our strategies are continuously tracked, tested, and improved to deliver consistent performance throughout the leasing cycle. With Brindle, you’re not just ranking—you’re filling units.
Rise Above the Competition and Maximize Visibility for Your Student Housing Property
Your next lease could be just one search away. At Brindle Digital Marketing, we help student housing communities stand out in a crowded digital landscape by building SEO strategies that keep you visible, no matter how often Google changes the algorithm.
Why SEO Matters for Student Housing
There’s plenty of noise about SEO, and for good reason. A well-executed student housing SEO strategy drives highly qualified traffic to your website, meaning students and parents who are actively searching for off-campus housing near your location. It’s about showing up when it counts—and converting interest into signed leases.
Our Student Housing SEO Approach: Built for the Leasing Journey
We go far beyond basic SEO checklists. Our student housing SEO services are built on three core pillars that work together to boost your online presence and fill beds faster: on-page, off-page, and local optimization.
Steps to Success
Discover
First, we analyze your current website to determine your current student housing SEO health and how you stack up against the competition. This gives us a baseline report for recommendations and a roadmap of how to outperform your competition.
Strategize
We then develop a student apartment SEO strategy involving a number of tactics – from onsite content optimization to bad link cleanup to launch your campaign for success.
Optimize
Our student housing SEO team is always optimizing and putting in the hard work to ensure your campaign is performing.
430%
YoY increase in overall website traffic
120
Increase in organic keywords in one year after SEO services
65.4%
Increase in YoY organic traffic (2018 vs. 2017)