7 Apartment TikTok Accounts to Follow

In the world of digital marketing, finding fresh and engaging content can be a real challenge. Social media is a powerful tool for generating awareness and leads for your apartment community, but creativity is key.

Enter TikTok. Beyond dance challenges and funny pet videos, TikTok is rapidly becoming a search engine for renters. This makes it crucial for property managers and multifamily marketers to explore its potential for apartment marketing.

In the vast TikTok landscape, you’ll discover a vibrant community of creators who offer insights, inspiration, and humor to help you market your apartment effectively.

Whether you’re seeking inspiration for resident engagement or a good laugh, these 7 apartment TikTok accounts have got you covered.

Let’s dive in! 

1. @smartcitydenver

When it comes to capturing the attention of potential renters, Smart City Denver excels at creating captivating video tours. Their content isn’t just engaging; it’s a masterclass in making properties shine on the small screen.

2. @thealpinefoco

If you’ve ever wondered how to attract a younger audience to your student living community, just take a page out of The Alpine Fort Collins’ book. They’ve got Gen Z’s attention on lock.

3. @sproutmarketing

Sprout Marketing is your go-to source for everything property and community managers need to think about. From property manager humor to creative resident event ideas, she’s like the Swiss Army Knife of multifamily content, offering a diverse range of insights to keep you inspired.

4. @riseatstatecollege

Rise at State College has nailed a variety of content pillars that hit home with students. From their resident events to giveaways and lease renewal strategies, they’re serving up content that keeps residents and potential residents engaged and always coming back for more. 

5. @alloradenton

When it comes to showcasing the luxury amenities and units they have, Allora Denton knows how to do it with flair. If you’ve got it, flaunt it – and they do it with style!


Madison Humphrey is THE TikTok comedian who keeps the apartment world laughing. Whether you’re a resident, community manager, or property manager, her content hits home for all.

7. @crowneotn

@crowneotn keeps it real with their leasing team, sharing funny and relatable TikToks along with informative video walkthroughs of their apartments. They’re showing us how to forge authentic connections with our audience on a personal level, making their content a must-follow.

In the ever-evolving world of social media, it can be tough to stand out from the crowd, especially in the multi-family industry. But, by following these 7 apartment TikTok accounts, you’ll gain inspiration and insight on how to create content that will engage and attract potential residents. 

From stunning video tours to relatable and funny content, there are many things you can apply to your own social media content strategy. So, let’s get scrolling and take your apartment community’s social media game to the next level!