One of the strongest aspects of outreach marketing is the fact that it creates plenty of room for engagement and interaction with targeted audiences instead of simply presenting the services to anyone who’d listen. That’s why this form of marketing is particularly popular among people who own rental properties and are looking for ways to boost rental inquiries.
With the help of some good outreach marketing ideas, property owners, apartment managers, real estate investors, leasing agents, and other marketing professionals in the rental industry can easily make themselves stand out in a crowded marketplace.
With the help of a reliable digital and social media management agency like Brindle, the content you present to your audience will be executed with strategy, perfectly aligned with your brand and, above all else, it will be authentic.
Why Outreach Marketing Matters
It goes without saying that anyone who wishes to boost rental inquiries should first find a good way to market their properties. So, no matter if you’re dealing with residential apartment building or you wish to focus more on student housing marketing, your first course of action will be to find the right marketing strategy.
And that’s precisely where good marketing outreach ideas come into play. With these digital marketing hacks in hand, you’ll be able to easily forge relationships with your target market and significantly increase your properties’ exposure.
Let’s explore just some of the best outreach marketing ideas that are sure to boost rental inquiries and turn prospective leads into signed leases.
Outreach Marketing Ideas to Boost Rental Inquiries in 2025
In order to ensure that you get in front of all the people looking to rent an apartment in 2025, you will need to get creative with your advertising. Here are just some of the best outreach marketing ideas that will help you promote your properties and fill any vacancies faster than expected.
Create a strong presence on marketplaces
Since marketplaces are probably the first place people check when looking to rent an apartment, establishing a strong presence there will only work to your advantage. And while this may sound complicated at first, creating a strong presence in online marketplaces is actually quite easy.
Use only the highest-quality images of your properties in all of your ads because these will show your potential residents that you take your properties (and thus them) seriously.
Next, make sure that all of your property descriptions are detailed, regularly updated and, most importantly, accurate. If your property has some considerable drawbacks, it’s always better to mention them right off the bat than to pretend that they don’t exist.
You can also go a step further and offer competitive pricing – but only do this if it makes sense for your particular situation. And be careful, although lower rent may instantly make your properties more appealing to residents, you still need to keep NOI top of mind.
Focus on intent-driven keywords in your Google Ads
Since most modern apartment hunters start their search on Google and other search engines, your goal should be to ensure your listings appear at the top of their results.
To achieve this, focus on intent-driven keywords in your Google Ads—terms that align with what potential renters are actively searching for.
For example, keywords like these below attract highly motivated renters who are ready to take action:
- “pet-friendly apartments near me”
- or “luxury studio for rent downtown”
By using precise, location-specific, and amenity-focused keywords, you can present your listings to the right audience at the right time, increasing inquiries and ultimately improving lease conversions.
Grab visitors’ attention with your website design
Once you manage to attract visitors with well-designed ads, you also need to ensure that they “land” somewhere nice. And that’s where your website design will have a chance to shine. Investing in apartment website design will not only make your visitors stay longer but they will also be more likely to convert. This is especially true if your website is user-friendly, easy to navigate, and full of high-quality images, property videos, and virtual tour options.
Additional perks that a high-converting website should offer:
- Live chats, chatbots and virtual assistants that will help your visitors navigate your website more easily and answer any potential questions or concerns
- Well-placed call-to-action and contact buttons that are easy to locate, no matter where your visitors are on their journey on your website
- Neighborhood info so visitors that are not familiar with the area can get an idea of what’s around, the vibe, and overall community.
Invest in local SEO to secure your presence on search engines
To attract more residents, you need to boost your local SEO and ensure your property listings appear prominently in search results. As mentioned previously, the closer your listings are to the top of the search engine results page, the more attention you’re likely to attract.
Here’s how to optimize your local SEO effectively:
- Optimize Your Google Business Profile: Keep your listing updated with high-quality photos, accurate contact details, and positive tenant reviews.
- Create Location-Specific Content: Blog about neighborhood guides, rental tips, and moving advice to establish credibility.
- Ensure Mobile-Friendliness: Most renters search on mobile devices, so make sure your site loads quickly and offers a seamless user experience.
By refining your SEO strategy and making your content hyper-relevant to today’s apartment seekers, you’ll increase visibility, drive more organic traffic, and secure higher-quality leads.
Don’t shy away from asking for referrals
Referrals and previous-resident testimonials can also be very powerful tools when looking to boost rental inquiries. Essentially, every time someone has something positive to say about either your properties or you as property manager – or both, you should use it to promote your business.
“Word-of-mouth” promotion and it is still a very powerful marketing technique. Many people find word-of-mouth more trustworthy,this sort of promotion can work wonders for your business.
But instead of just sitting around and waiting for them to happen naturally, don’t hesitate to ask your current or previous residents for testimonials and referrals.
Put what matters most to renters front and center
When promoting your properties, you also need to make sure you understand your audience well and pinpoint what most of them are searching for. Once you identify things that matter the most to your audience, such as proximity to schools, communal spaces, parking lots or garage or storage spaces, you should make it a point to emphasize these features in your property promotion.
This way, you’ll basically be answering your prospective renters why they should choose your properties over the rest of your competition before they even think to ask it themselves!
Ensure that your properties justify the hype
Last but certainly not least, we simply can’t emphasize just how big of a role honesty plays in all of your marketing efforts. If you market your properties a certain way, make sure that the reality matches the claims.
So, make sure that your properties live up to your audience’s expectations. You don’t need to go above and beyond in ensuring that all of your properties are equipped with the most high-end furniture and appliances; instead, simply make sure that you have something to back up all of your claims or don’t make them in the first place to avoid coming off as dishonest.
Remember that a good reputation is very difficult to build, but extremely easy to tear down.
Outreach Marketing Mistakes to Avoid
Now that we’ve discussed some of the best outreach marketing ideas to use, we also need to shine some light on the most common mistakes to avoid.
Not using CTAs
We did mention that using well-placed CTA buttons is important, but we simply can’t emphasize enough just how important it is. Unless you include these in your website design, you can’t really expect people to go out of their way to try and find them.
So, always make sure you use sticky CTA buttons to enable your visitors to contact you and send inquiries quickly and easily.
Ignoring inquiries
Since the main aim of your outreach marketing efforts is to attract more prospective residents, not answering their inquiries in a timely manner is not just unprofessional, but downright irresponsible.
Here are the two most common reasons inquiries remain unanswered:
- The lack of definitive questions: People will commonly ask you to tell them more about a property, without actually saying which information they are after. So instead of ignoring inquiries like these, try to find out more by asking them what they are interested in specifically that’s not already been included in the apartment listing, ad or social media post.
- Messages end up in the “Spam” folder: While it is true that you can’t really predict where your messages will end up, you can ensure that you check your own “Spam” folder frequently to see if any rental inquiries may have ended up there by mistake. If you find any, make sure to answer them, no matter how late the reply may be.
Faking referrals and testimonials
As we’ve already established by this point, honesty is key. So avoid making false claims or resorting to fabricating referrals and testimonials at all costs.
Forgetting about mobile search optimization
With mobile devices now the primary search tool for apartment hunters, failing to optimize for mobile can significantly hurt your reach. If your website and ads aren’t mobile-friendly, you risk losing potential renters to competitors who are better adapted to this growing trend.
Here’s how to ensure your listings are optimized for mobile search:
- Use Mobile-Responsive Design: Your website should load quickly and display seamlessly on any device.
- Optimize for Voice Search: Many renters use voice assistants to search for terms like “apartments near me with parking”.
- Create Mobile-Friendly Ads: Ensure your Google and social media ads are formatted for mobile users, with easy-to-click CTAs.
- Enhance User Experience: Forms, contact buttons, and virtual tours should be accessible and frictionless on smartphones.
Falling short on follow-ups
In the end, if you receive a tenant inquiry and respond to it but don’t hear from that tenant ever again, don’t hesitate to send a follow-up. Since all of us are leading quite busy lives, people may simply forget that they’ve received an answer, so sending them a gentle reminder can’t hurt.
Perfect Your Outreach Marketing Ideas With Brindle
If you wish to ensure that your marketing is working as it should and that you always show up above your competitors on search engine results pages, look no further than Brindle!
By partnering up with Brindle Digital Marketing you will gain access to a team of skilled strategists, designers, developers and digital marketers whose main goal is to deliver the best results with unparalleled customer care.
So, make sure you check out our services and drop us a note to get started with growing your leasing opportunities today.
Conclusion
Although there are many ways to market your properties nowadays, relying on our best outreach marketing ideas seems to be a surefire way to attract potential residents and secure more rental inquiries. So make sure you do your due diligence and partner up with reliable experts from Brindle who will turn your outreach marketing efforts into smooth sailing.
Frequently Asked Questions
What is outreach marketing?
Outreach marketing focuses on attracting customers and generating leads that are already interested in what a business has to offer by raising awareness about the business in question through various marketing strategies and channels.
What are the 4 marketing ideas?
Four key factors of any marketing strategy include product, price, place and promotion. That’s why they’re also referred to as the four Ps of marketing. By understanding each factor and tailoring your marketing strategies to address all of them, you’ll be able to bring more attention to your business and gain better traction on the market.
What is an example of outreach?
There are many good examples of outreach marketing. For instance, relying on targeted Google ads is a great form of outreach marketing that allows you to promote your offer directly to the people who are in need of such services.
What is a good outreach plan?
In order to create a good outreach plan that will help you grow your business and boost exposure, you first need to identify who you are trying to reach with your marketing efforts. Once you define your target audience and the “ideal customer” – or, rather, tenant, in this instance – coming up with a strong outreach strategy and a good outreach plan will come naturally.