Multifamily apartment investments can be a great way to generate income as long as occupancy rates remain strong. Without residents, and preferably long-term ones at that, your multifamily investment property can easily turn into nothing more than a (financial) burden.
Luckily, property managers have a lot different advertising strategies and channels they can use to their advantage that will help them attract precisely the resident demographic they’re looking for. Outreach marketing ideas for apartments are a great tool in any property owner’s arsenal that can help them identify, target and, thus, attract the right kind of resident
That said, it’s also worth noting that the better the apartment outreach marketing ideas are, the more lucrative they tend to become. That’s why every serious apartment complex owner should explore the best outreach marketing ideas for apartments and learn how to use them to their advantage.
How to Use Outreach Marketing for Apartments to Attract More Residents?
In order to attract prospective rentersyou first need to figure out what it is that they’re after – and then tailor your outreach marketing efforts to target those needs specifically.
For instance, you can rely on trustworthy digital and social media management experts to create a campaign for you that will target only a certain type of tenant. If, let’s say, you wish to attract young professionals, these experts can create apartment social media ad strategies that will help you find precisely what (or, rather, who) you’re looking for.
5 Best Outreach Marketing Ideas for Apartments
In short, some of the best strategies when it comes to outreach marketing for apartments include:
- Digital and social media marketing
- Email marketing
- Area-specific marketing and local SEO
- Free virtual tours
- On-(web)site marketing
All of these outreach strategies, no matter how similar they may seem at first glance, serve a very different type of purpose. So, let’s make things a bit more clear so that you know which ones will be most suitable for your personal needs.
1. Digital and social media marketing
Digital and social media marketing efforts are, arguably, the easiest to employ when trying to reach prospective residents. Thanks to the omnipresence of social media and its strong integration into our day-to-day lives, creating a strong presence on platforms such as Instagram, Facebook, or even TikTok will enable you to present your offer to millions of (potentially interested) people.
To ensure you use this channel correctly, make sure your social media pages and posts are regularly updated and relevant to the people you’re trying to target. Use social media ads to showcase the most appealing parts of your properties and leverage previous residents’ testimonials to boost engagement.
But make sure you don’t stretch your efforts too thin right off the bat. Instead, conduct thorough research, define the demographic you’re trying to attract, and establish your presence on the platforms they most commonly frequent. That way, you’ll avoid dispersing your efforts on platforms that are not as frequented by the type of tenant you wish to do business with.
2. Email marketing
Email marketing remains one of the most effective tools in outreach marketing – when done right. The key is to strike a balance between staying top-of-mind and avoiding the dreaded “spammy” label. Instead of blasting emails to cold leads, focus on permission-based marketing by having prospective residents opt into your mailing list.
Once subscribed, provide consistent value rather than just promotions. Here is how you can about it:
- Segment Your List: Group residents by preferences, budget, or location to send targeted updates.
- Automate Personalized Follow-Ups: Use email automation to send reminders about upcoming property viewings, new vacancies, and special offers.
- Share Exclusive Insights: Offer market trends, neighborhood highlights, or rental tips to keep residents engaged.
- Create Urgency Without Pressure: Limited-time discounts, waived fees, or early-access listings can nudge hesitant renters to take action.
By delivering relevant content, you’ll not only keep prospective residents informed but also build trust and loyalty, making them feel valued rather than just another name on your list.
3. Area-specific marketing and local SEO
No matter if you own a single apartment complex in your neighborhood or you’re an owner of numerous buildings across the country, you should give local marketing a go. In the digital realm, you can rely on local SEO for apartments and present your offer to anyone looking for an apartment for rent near them. Optimizing your Google Business Profile, gathering positive tenant reviews, and using geo-targeted ads can significantly boost visibility, helping you attract more qualified leads in your area.
In the offline world, you can partner up with numerous other local businesses, such as furniture stores, restaurants, gyms, and coffee shops, to promote your offer. You can offer discounts or similar incentives to residents who have found out about you from these businesses, and you can even offer gift vouchers for these businesses to your new residents once they sign a lease.
Both of these will only boost your previous residents’ testimonials that we’ve mentioned earlier, which will make all those word-of-mouth recommendations even more positive.
4. Virtual tours
Aside from all of these aforementioned digital promotions, this online-centric reality that we live in brings forth another perk – virtual property tours. Unlike property tours of days past, where a single agent had only so much time to meet people and set up a tour, virtual tours are way more convenient.
Not only do they allow prospective residents to visit them from the comfort of their (current) residences, but they can also be viewed by multiple residents at the same time.
What’s more, you can even film some of the virtual tours and add them to your website and social media posts so that interested residents can view your properties even when there’s not an organized tour taking place. As mentioned, make sure you use this opportunity to showcase your property’s best features and amenities to make them stand out from the crowd.
5. On-(web)site marketing
On-site marketing’s main purpose is to convert already interested leads into signed residents. That’s why you should, first of all, ensure that your apartment website design is on point. Since your website will also act as the first point of contact with your audience, you should make sure it looks good and is user-friendly.
An intuitive website design will allow for seamless exploration, while well-placed CTA (call-to-action) buttons will make applying for a property a piece of cake. You can also go a step further and stage all of your vacant properties a certain way to fit the vibe and aesthetics of your website, thus making it all look a cohesive whole.
Unconventional Tips That Show Positive Results
Tried-and-true outreach marketing strategies undoubtedly bring positive results, but the fact of the matter is that every business will rely on them first. And if you just do what the rest of the people from your industry are doing, the competition will be significantly larger compared to if you dare to also step outside the box a bit.
That’s where these somewhat unconventional endeavors come into play. By getting a bit more creative with your marketing efforts, you stand to gain quite a bit.
Get your current residents involved in promoting your properties
Is there a better way to promote yourself as a landlord than to let your current residents speak for you? If you know you have something to brag about, letting the others do the bragging for you will speak volumes.
So, why not encourage your residents to share a positive word about you within their social circles? You can even offer them incentives like a lower rent if they manage to bring more people to your (properties’) doors.
Host themed house tours
Organizing themed house tours is another great way to make yourself stand out. If time and budget allow, throw an apartment viewing party that’s pet friendly, for instance, and encourage all of the prospective residents to bring their furry friends along.
Organize hashtag contests
Another way you can use the power of social media to your advantage is by organizing hashtag contests, where the ultimate prize will be, for instance, a lower down payment. You can encourage potential residents to share the reasons why they think they’re the perfect match for your particular property and, of course, use a hashtag with your (properties’) name in it.
Let Brindle Digital Marketing Help You Promote Your Rental Properties
Let’s face it: just because you know you should promote your properties doesn’t necessarily mean you (need to) know how to do it right. And instead of trying to learn how to do all of it yourself, why not simply hire established experts to take care of the promotion for you?
Here at Brindle Digital Marketing, we care deeply about all of our client’s success, which is why we insist on:
- Creating top-notch websites for rental apartment owners
- Taking care of their social media, paid advertisement, and SEO apartment strategies
- Helping youboost your apartment’s brand image and visibility across various online channels
So, check out our work and get started today, and let us help you bring more residents to your properties’ doors.
Conclusion
With the help of these outreach marketing ideas for apartments, your rental properties will generate the NOI you’re looking for. So, don’t hesitate to ask for professional help and let the experts in the field take care of your rental property promotion for you.
Frequently Asked Questions
What is the best way to advertise an apartment?
Targeted ads on search engines such as Google, email marketing, and social media promotions are some of the best ways to advertise your apartments for rent. By targeting specific consumers, your chances of finding the right residents will be significantly greater. Thus, make sure you do your research and find your target demographic to make your marketing efforts easier and more lucrative.
How do you market an apartment building?
When marketing an apartment building, you should use all of the marketing tools you can, and specifically, pay attention to outreach marketing strategies that will help you find just the right residents for your properties.
How to generate apartment traffic?
You can easily generate apartment traffic by hosting virtual tours, organizing themed property viewings, and using social media platforms to generate buzz. Just make sure you keep your social media posts consistent and regular and engage with your audience as much as possible. This will make your efforts feel more like a conversation rather than a simple promotion.
What is outreach in digital marketing?
Outreach marketing is a form of digital marketing that allows you to connect more easily with your target audience by engaging with them through various digital and social media channels. This form of marketing is so popular as it allows people to not only view promotional content but also engage and interact with businesses.