Downtown Greeley

Our Approach

The Greeley Downtown Development Authority’s (DDA) mission is to create, support and promote endeavors that enhance downtown experience, business growth and private development in Downtown Greeley.

Services

The challenge

The DDA came to Brindle in early 2020 with the need to execute a marketing campaign; as we moved into our new sense of normalcy during the pandemic, it was more important than ever to support our local businesses that keep downtown Greeley strong.

Objectives:

Execute a cohesive, action-oriented campaign to recruit locals to shop and support Downtown Greeley and reinvigorate the downtown community
Inspire connection, community, authenticity, and personality while increasing local awareness and support for downtown Greeley

Our Strategy

We took a multifaceted marketing campaign approach when partnering with the DDA for this campaign. Activities included:

Ideation development and campaign branding

Copywriting and messaging

Photo and video production

Social media content creation and strategy – paid and organic

Graphic design – digital graphics, printed materials, and other collateral used to promote the campaign

Digital marketing campaign setup

Landing page development

Results

Over the course of this campaign, we were able to successfully increase brand awareness and maximize reach through paid ads, social media marketing, and print marketing. As you can see in the numbers below, we did exactly that (and then some) with great return. Not only did we see social media engagement levels rise at an impressive rate (28% on Facebook and 2,235% on Instagram), but we saw an additional influx of website traffic as a result of our efforts.

11k

website visits in 3 months

2335%

Instagram engagement increase

523k

Google Ads Reach in 3 months