Are you looking to level up your multifamily social media game? You’ve come to the right place. Posting on social media can be daunting, but don’t worry—we’re here to help. In this blog post, we’ll uncover 15 creative and quality apartment social media ideas and content pillars that will position your community to stand out … Read more
The recent COVID-19 pandemic and ensuing quarantine have seen some brands successfully focusing their efforts on social media and others seem to be missing the mark. So why are some brands’ attempts to move their marketing to social media falling flat? We’re willing to bet our bottom dollar that it’s because they do not have … Read more
So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying … Read more
Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could … Read more
The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more
One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad … Read more
Whether your niche is community engagement, ecommerce, or sales strategy, email marketing is an absolute must. This aspect of digital marketing is a valuable way to interact with current customers, target new leads and get the word out about important business news. There are a host of email marketing programs that will get the job … Read more
For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing. The reign of ILS’s is … Read more
The extent and effectiveness of your marketing initiatives largely determine the future success of your business. Customer retention, brand awareness and digital presence all depend on strong marketing, so naturally, these decisions should not be taken lightly. If your company is faced with the choice of whether to work with a marketing agency or take … Read more