5 Common Social Media Mistakes and How to Avoid Them

Selecting Social Media platforms for business

The recent COVID-19 pandemic and ensuing quarantine have seen some brands successfully focusing their efforts on social media and others seem to be missing the mark. So why are some brands’ attempts to move their marketing to social media falling flat? We’re willing to bet our bottom dollar that it’s because they do not have … Read more

Social Distancing + Working from Home: An Essentials Guide

Essentials to working remote

So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying … Read more

5 Social Media Tactics for Marketing Your Apartment

Social media engagement

Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more

6 Copywriting Hacks for a Killer Company Blog

copywriting tips for a killer blog

Your company blog is certainly not a one-trick pony. It boosts your website’s SEO, allows you an opportunity to share your industry wisdom, gives you a contained spot to add company updates and events – the list goes on. If copywriting is just not your cup of tea, we have a few tips that could … Read more

6 Resident Retention Marketing Ideas

Marketing idea: Branded mug

The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more

Reputation Management: Responding to the good and the bad

Responding to google reviews on computer

One of the *best* (we use this word loosely) parts of the digital age is everyone and their brother feels the need to freely give their opinion on your business. Granted, this does have its advantages – opportunity for positive word of mouth, better employee accountability, etc. Of course, with the good comes the bad … Read more

4 MailChimp Features You Forgot Existed

Exploring Mailchimp features online

Whether your niche is community engagement, ecommerce, or sales strategy, email marketing is an absolute must. This aspect of digital marketing is a valuable way to interact with current customers, target new leads and get the word out about important business news. There are a host of email marketing programs that will get the job … Read more

Internet Listing Services: Worth the hidden costs?

Exploring Internet listing services on computer

For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing.   The reign of ILS’s is … Read more

6 Benefits of Working with a Marketing Agency

Marketing Agency Home Office

The extent and effectiveness of your marketing initiatives largely determine the future success of your business. Customer retention, brand awareness and digital presence all depend on strong marketing, so naturally, these decisions should not be taken lightly. If your company is faced with the choice of whether to work with a marketing agency or take … Read more