Apartment Brand Naming Process: How to Create a Name in 3 Steps

Brand Naming Process - Presentation by Brindle

As property managers and developers seek to create unique and memorable apartment brands, it’s more important than ever to have a name that captures the essence of your community and stands out amidst the crowd. After all, your name is one of the first things people remember about your brand. In this article, we’ll delve … Read more

How to Add Value to Your Branding Project

How to Add Value to Your Branding Project

Be thorough in your brand discovery questionnaire.  The initial onboarding and discovery phase is one of the most important processes in branding and it’s imperative to be thorough and take the time to provide our team as much detail as possible, up front.  Don’t hand this off or delegate to someone who doesn’t have a … Read more

18 Questions to Kick-Start Your Brand Design Questionnaire

18 Questions to Kick-Start Your Brand Design Questionnaire

Let’s face it. Branding a business is hard. From designing a logo that is professional to creating a color palette that matches a business’ essence – it’s no piece of cake. However, we have a few tricks up our sleeves here at Brindle. With a full brand design questionnaire that covers every aspect of your … Read more

5 Signs It’s Time to Rebrand Your Apartment Community

5 Signs It's Time For An Apartment Rebrand

You know what they say, “when life gives you a bad logo, rebrand!” Okay, maybe that’s not how the saying goes, but you get the idea. It’s time to talk about when to rebrand your apartment community. As a property management expert or owner, knowing when to rebrand your apartment community can be a game-changer. … Read more