5 Common Social Media Mistakes and How to Avoid Them

Selecting Social Media platforms for business

The recent COVID-19 pandemic and ensuing quarantine have seen some brands successfully focusing their efforts on social media and others seem to be missing the mark. So why are some brands’ attempts to move their marketing to social media falling flat? We’re willing to bet our bottom dollar that it’s because they do not have … Read more

How to Ask for a Review

Coffee mug on table

Reviews are an important part of growing your business. People want social proof that others trust your services or offerings. Many people are not comfortable making a decision or investing something without the confirmation of others. Hence all of the review platforms out there. 4 out of 5 people will research a company before they … Read more

COVID-19 and Apartment Marketing Campaign Adjustments

adjusting web campaign online

NOTE: This article was first published on March 19, 2020. We’ll update as necessary. It feels like we’re writing this post in a moment of time that should be a movie. But it’s reality. We’re still confused and as uncertain as everyone else. But during these strange times, it’s important we as marketers keep a positive … Read more

Social Distancing + Working from Home: An Essentials Guide

Essentials to working remote

So, here’s the situation. We’re all spending a little bit more time at home, a little less time socializing and a lot more time distracted by what’s happening in our world. Now that we’ve cleared that up, let’s chat about how we’re going to get through this together. We’re going to keep learning, listening, staying … Read more

3 GMB Listing Tips to Help Your Apartment Stand Out in a Saturated Market (for free)

Marketer using social media on phone

There’s no denying that wherever you may be located, new apartments are popping up around every corner. Competitiveness for organic search is on the rise, cost per click in Google Ads has risen over the years, and it’s not going to get any easier to make your property stand out. So how can your Google … Read more

5 Updates You Can Make to Your Website to Drive More Leads

Business website display

Everyone wants a website that acts as your top-performing 24/7 salesperson, right? Unfortunately, it’s not a simple as throwing up a homepage with a CTA (call to action) and hoping for the best. However, we’ve gathered five updates you can make to your website to drive more leads and conversions! 1 – Install a Live … Read more

5 of the Most Important Metrics for Measuring Social Media Success

social media metrics

Social media will always remain a steadfast, key tactic for successful digital marketing. As long as the population receives information from social media, your business will need to keep it as a top strategy for engaging clients (current and potential), disseminating information, and communicating branding. Now that we’re all on board that social media is … Read more

Benefits of a Responsive Business Website

Keys to responsive website design

Website design is an ever-changing landscape. What was in yesterday is out tomorrow, and how it resonates with one audience may be different for another audience. It can make your head spin. One aspect of web design that will always stay the same is the level of responsiveness. A responsive website boosts your small business’s … Read more

Brand Consistency: Why It Matters

Branding Consistency Book

In the marketing world, we hear a lot about branding – strong branding, branding guidelines, branding voice – the list goes on. And as marketers, we could talk for hours, days and probably weeks about everything that goes into a business’s brand. In the interest of time, we’ll zero in on one specific aspect of … Read more