7 Hacks for an Apartment Landing Page that Converts

In this post, we’re sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates. Ready to make some improvements to your splash or landing pages? Let’s dive into the 7 components to improve your apartment landing page – or any industry’s PPC landing page for that … Read more

Our Top Performing Google Ads for Apartments in 2021

person looking at google ads for apartments on their laptop

Google Ads for apartments can be a lean, mean, lead-generating machine if you know how to use it efficiently. For example, the highest conversion rate in our accounts during 2021 was a whopping 45.88% (compared to the industry average of 6.98%). With a well-designed website and landing page, you’re set up for success. Explore our … Read more

Apartment Website Inspiration – 7 Winning Designs

We’ll just say it: if your website looks bad, prospects are less likely to choose your community as a place to call home. To all the multifamily marketers and apartment leasing professionals, consider yourself warned. There are several assumptions that get made when your website looks bad, including, “outdated website = outdated apartments”. Or a … Read more

Top 7 Apartment Website Design Questions Clients Ask

apartment website mockup - six canyon

As a marketing agency that offers apartment website design, we get a lot of questions about the process, both during the design phase and after launch. At Brindle Digital Marketing, our goal is to not only offer transparency, but also to demystify the web design process to put you at ease. We’ve put together our … Read more

Apartment SEO Checklist for Your Website

SEO keyword research

Remember the good ol’ days when simply having a website was enough to set you apart from the competition? Okay, so that was a LONG time ago… but there are still plenty of ways you can gain a competitive edge with your website using our apartment SEO checklist. The opportunities to grow with search engine … Read more

ADA Compliance Guide for Apartment Websites

Table of Contents – What is ADA Compliance? What is WCAG? What are the benefits of making your website ADA compliant? The Levels of ADA Compliance Standards to Meet for Each Level of ADA Website Compliance FAQs About Website Accessibility Resources for ADA Compliance What you need to know about ADA Compliance, Why It’s Important … Read more

3 Considerations with Apartment Branding & Logo Design

branding and logo on desk

Developing a solid brand and logo for your apartment or any business can translate directly down to your bottom line when done with craft, research, and care. We go into every apartment branding and logo design conversation with the following considerations in mind to ensure we know who we’re designing for (hint: it’s the customer, … Read more

When Should I Start Marketing My New Apartment Building?

When Should You Start Marketing For Your New Apartment Building?

Let’s chat about apartment lease-ups, shall we? A common question we get asked is, “When should we start marketing our new apartment building?”. It can be difficult, and too often, marketers and multifamily property managers find themselves uncomfortably close to opening their doors without a solid plan in place. From our experience, we know that … Read more

5 Apartment Website Design Elements to Get More Leads & Reduce Bounce

5-web-elements-reduce-bounce-more-leads

Your homepage is the most visited page on your site, and to no surprise, has the most important job on your website. Your apartment website needs to capture visitor’s attention, call them to action, and clearly explain the process to lease an apartment. But yet, a lot of apartment websites are overwhelming, confusing, and difficult … Read more

3 Ideas to Maintain Resident Retention

residents unpacking

In order for multi-family communities to maintain resident retention rates, there needs to be a solid understanding of residential preferences. What about the community works? What could use some improvements? The answer to attracting a higher volume of potential residents and keeping those residents happy could be simpler than you realize… Here are 3 ideas … Read more