You know what they say, “when life gives you a bad logo, rebrand!” Okay, maybe that’s not how the saying goes, but you get the idea. It’s time to talk about when to rebrand your apartment community. As a property management expert or owner, knowing when to rebrand your apartment community can be a game-changer. … Read more
Whether you’re brand-new to the multi-family or apartment industry, or a seasoned pro you’re likely well aware that creating killer social media content can be a total game-changer for your apartment communities. But let’s be honest, coming up with fresh and engaging ideas can be a challenge, especially when it feels like everything’s already been … Read more
In today’s competitive real estate market, apartment communities are constantly searching for new and innovative ways to attract residents and stand out from the crowd. One of the most effective marketing tools at your disposal is a well-crafted slogan or apartment tagline. A great apartment tagline or slogan can help communicate the unique features and … Read more
Consider this a guide for selecting stock images for your apartment website (that look great and not like the cliche staged fake stock photos). This is the exact process our team uses when designing custom property websites or customizing our apartment website templates for clients. Whether you’re a property manager or a multifamily marketing professional, … Read more
In this post we’re breaking down 7 of our favorite modern website color schemes for 2022 – 2023 (although if you ask us, some of these are timeless). So whether you’re simply looking for inspiration or where to get started on choosing a color scheme for your website, tune in. We’re strong believers that having a … Read more
Social Media. It’s a love-hate relationship for most people, and many marketers as well. Things change fast and every couple of years there seems to be a ‘new kid in town’ competing for our screen time. In the post below, we’re taking a dive into a handful of common questions we get asked at Brindle … Read more
Choosing to live in one apartment versus another has become more about personal taste, style, and aesthetics than ever before. Some residents choose to live in a home that reflects their love of adventure and the outdoors, while others choose an upscale apartment that reflects their passion for socializing in the city. Tapping into these … Read more
In this post, we’re sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates. Ready to make some improvements to your splash or landing pages? Let’s dive into the 7 components to improve your apartment landing page – or any industry’s PPC landing page for that … Read more
Google Ads for apartments can be a lean, mean, lead-generating machine (if you know how to use it). The highest conversion rate in our accounts during 2021 was 45.88% (compared to the industry average of 6.98%). With a well-designed website and landing page, you’re set up for success. Explore our top converting Google Ads for … Read more
We’ll just say it: if your website looks bad, prospects are less likely to choose your community as a place to call home. To all the multifamily marketers and apartment leasing professionals, consider yourself warned. There are several assumptions that get made when your website looks bad, including, “outdated website = outdated apartments”. Or a … Read more