Top 7 Apartment Website Design Questions Clients Ask

apartment website mockup - six canyon

As a marketing agency that offers apartment website design, we get a lot of questions about the process, both during the design phase and after launch. At Brindle Digital Marketing, our goal is to not only offer transparency, but also to demystify the web design process to put you at ease. We’ve put together our … Read more

3 Considerations with Apartment Branding & Logo Design

branding and logo on desk

Developing a solid brand and logo for your apartment or any business can translate directly down to your bottom line when done with craft, research, and care. We go into every apartment branding and logo design conversation with the following considerations in mind to ensure we know who we’re designing for (hint: it’s the customer, … Read more

What I learned from Pinterest Academy and how to use Pinterest in your Apartment Marketing

apartment marketing with Pinterest academy

Welcome to the most inspiring niche of the internet… the world of DIY-ers, fashionistas, home décor specialists, dinner recipe connoisseurs, and so much more: Pinterest. The social media platform was first launched in January 2010 (woah, happy 10.5-year birthday 😳🥳) and has evolved over the years to create curated, highly personalized experiences for pinners and … Read more

5 Social Media Tactics for Marketing Your Apartment

Social media engagement

Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more

6 Resident Retention Marketing Ideas

Marketing idea: Branded mug

The number one priority of an apartment marketing strategy is to maintain and increase leases through satisfied residents. Each and every tactic within your strategy should either directly or indirectly come back to this goal. If you notice your resident retention rate slipping, it might be time to examine your marketing initiatives and change things … Read more

Which Analytics are Most Useful for Apartment Marketing?

Apartment marketing exterior shot

The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email … Read more

Internet Listing Services: Worth the hidden costs?

Exploring Internet listing services on computer

For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing.   The reign of ILS’s is … Read more

Multifamily Marketing: What makes a good apartment property website?

Multifamily marketing interior apartment shot

With the amount of multifamily competition that seems to be being built over-night, how does your community stand out from the competition? The first place to start is with your digital presence, your website. When redesigning or launching a new website for an apartment community, there are several moving elements that need to cohesively come … Read more