Internet Listing Services: Worth the hidden costs?

Exploring Internet listing services on computer

For years, Internet Listing Services (ILS) have dominated the apartment digital marketing scene. And for a while, it made perfect sense to use a listing service to advertise your apartment rentals. Paying a listing service to promote your apartment seemed sensible, easy and effective. But all that is changing.   The reign of ILS’s is … Read more

Are Internet Listing Services Dying? The Future of Apartment Marketing

Apartment Marketing Exterior Photo

Internet Listing Services (ILS) have traditionally been the primary means of marketing for apartment properties. They’ve served as information indexes to help communities create and establish an online presence while generating leads for years – think early 2000’s, rolling hills Windows background era. However, in recent years, the conversation about apartment marketing has shifted. Communities … Read more