5 Common Social Media Mistakes and How to Avoid Them

Selecting Social Media platforms for business

The recent COVID-19 pandemic and ensuing quarantine have seen some brands successfully focusing their efforts on social media and others seem to be missing the mark. So why are some brands’ attempts to move their marketing to social media falling flat? We’re willing to bet our bottom dollar that it’s because they do not have … Read more

5 Social Media Tactics for Marketing Your Apartment

Social media engagement

Just like your favorite friends and kooky cousins, every apartment community has its own unique personality. This is established through countless aspects, small and large – the color scheme in the clubhouse, the amenities offered, the location, etc. The voice given to each apartment community on social media pages is key to communicating its brand … Read more

Which Analytics are Most Useful for Apartment Marketing?

Apartment marketing exterior shot

The ultimate goal of any apartment community is an increase in leases via resident retention and new residents. Achieving this goal takes a combination of digital and grassroots marketing efforts that are specially designed to accommodate your target demographic. First of all, decide which tactics make the most sense for your particular apartment community. Email … Read more

2019 Social Media Trends You Do Not Want to Ignore

2019 Social Media Trends You Do Not Want to Ignore

Social media has evolved into one of the most effective marketing channels to specifically target audiences with business news, product developments, etc. It’s not enough to simply use social media platforms – marketers must have their thumb on the pulse of these platforms to truly take full advantage of their value. As the landscape of … Read more